Hamlet Essay Example for Free

Hamlet Essay What have you come to understand about the intense human relationships of Hamlet? How has this understanding been affected by the perspectives of others? In you response you should focus on 3 scenes in the play and a range of perspectives. The intense human relationships of Hamlet have been viewed through numerous perspectives yet all have reached the same conclusions. With the exception of just one, the friendship of Hamlet and Horatio, all the relationships are dishonourable, dysfunctional and destined to fail. Being a revenge tragedy it is immediately clear this play is filled with lies, deceit and treachery. The exact time of Hamlet’s composition is unknown, however it is assumed to be between 1599 and 1602. This was a dark, melancholy time in Shakespeare’s life with the death of his father in 1601 and the death of his only son, Hamnet aged 11, in 1596. It is believed that these events had a significant impact on the writing of Hamlet as the play is heavy with death and has a great similarity with this son’s name. Some perspectives that have been adopted to view and understand the intense human relationships of Hamlet are a religious, psychoanalytic and feminist perspective. When Shakespeare first wrote Hamlet he lived in a strongly religious society where people could be fined for not attending church. Therefore, at this time in history many people had a religious attitude and perspective on the play. The psychoanalytical perspective focuses on the unconscious mind and how it dictates behaviour. This perspective became popular when Sigmund Freud, a well-known psychologist, began developing his psychoanalytic theory, The Oedipus Complex, in 1897. The feminist perspective is often centred around strong women and became particularly popular in the 1950’s being a post world war 2 period. Women were involved in many aspects of the war and made ground in their equality with men. However, when the war ended, women were encouraged to return to their household duties and this sparked much controversy. The family relationship between Hamlet and Gertrude is one of the most intense in the entire play. Their relationship reaches a climax in act 3 scene 4 when Hamlet confronts his mother about her relationship with Claudius and her involvement in the murder of King Hamlet, â€Å"mother, you have my father much offended†. Hamlet sees Gertrude as an adulteress for marrying her husband’s brother two months after his death and believes she is aware that Claudius killed King Hamlet, â€Å"Almost as bad, good mother, As kill a king and marry with his brother†. When exploring this scene from a feminist perspective it can be seen that Gertrude cares deeply for her son yet he scorns her for her recent actions, â€Å"You go not till I set you up a glass where you may see the inmost part of you†. Despite there being no evidence that Gertrude is aware of Claudius’s deed, Hamlet does not trust his mother and this consequently results in his inability to trust other women. The Oedipus Complex comes to the fore when the relationship of these two characters is examined with a psychoanalytical perspective. Freud’s complex suggests that every boy from the age of 3-4 years begins to have unconscious sexual desires for his mother and regards his father as his rival. Through studying this scene from a psychoanalytical perspective it is prominent that Hamlet has an obsession with his mothers sexual relationship with Claudius. He claims that she lives â€Å"In the rank sweat of an enseamed bed†. The scene takes place in Gertrude’s bedroom, which is important as its privacy and intimacy allows Hamlet to express himself fully to his mother and being a place where sexual activity occurs, suggests Hamlets repressed sexual desires. The scene ends with Hamlet possessively demanding her â€Å"but go not to my uncle’s bed† and uses multiple sexual references when he tells her to not let Claudius â€Å"Pinch wanton on your cheek, call you his mouse†. Relating this to the Oedipus complex, Hamlet appears to be more like a jealous lover than a concerned son. Examining act 3 scene 4 from different perspectives gives varied insights into Gertrude and Hamlet’s relationship, yet each perspective deduces that it is a dishonourable relationship with no mutual trust or respect. Another dishonourable family relationship in Hamlet is that between Ophelia and her father Polonius. Polonius manipulates Ophelia for his own benefit, treating her like a tool rather than a person. Their relationships becomes pitiful when she receives orders from her father and responds with â€Å"I shall bey, my lord†, implying that she is at the service of her father. Through the analysis of act 4 scene 5 a deeper understanding can be reached about Ophelia’s relationship with her late father. Following the death of Polonius, Ophelia’s mind becomes unhinged as she drifts into insanity, speaking in songs and rhymes. Considering this scene from a feminists perspective it can be thought that Ophelia went mad with guilt having her desire for Hamlet to kill her father so that they can be together fulfilled. This theory strongly supports the idea that the relationship between Ophelia and Polonius was dysfunctional as she felt she’d never be free to make her own choices until her father was dead. The friendship between Hamlet and Horatio is the only admirable one. Horatio is the one character that Hamlet speaks to openly and confides in. He remains loyal and swears himself to secrecy about the ghost and the pretence of Hamlets madness. He conspires with Hamlet to prove Claudius killed King Hamlet and he stands by him through Ophelia’s death. It is the final scene of the play when the true extent of their friendship is confirmed. Act 5 scene 2 begins with Hamlet confiding in Horatio and reciting the fate of Rosencrantz and Guildenstern to him. This further validates their friendship and Hamlets trust in his loyal friend. The scene draws to a close with Horatio wishing to join Hamlet in death. This selfless declaration and his final words to Hamlet before he dies â€Å"good night sweet Prince, and flights of Angels sing thee to thy rest† convey his everlasting faithfulness to Hamlet. Through examining the friendship of Hamlet and Horatio from the beginning of the play to the end, it is clear that, unlike all the other relationships, there is never a doubt about the sincerity of their friendship. Through the close and critical analysis of Hamlet, you can come to the understanding that all but one of the intense human relationships within the play are dishonourable, dysfunctional and destined to fail. Considering this interpretation in the light of other perspectives the same conclusion can be drawn about the relationships.

Internet and Cultural and Historical Diversity of Style in Composition

Internet and Cultural and Historical Diversity of Style in Composition The technological revolution of the late twentieth century has arguably caused some of the greatest changes in the global society. Few realize the full effects of the computer age. The Internet in particular has brought the corners of the world closer together. Even in the most remote areas of the globe, such as Katmandu, one can see an advertisement for e-mail (Stefik 235). One might begin to wonder what the social consequences of this pervasiveness are. The Internet brings many diverse groups of people together to participate in many aspects of life from trade to conversations. Some might wonder if these interactions might lead to an end of diversity. In chatrooms and instant messages, the push towards uniformity in style is undeniable. However, this change is far from limited to these small areas of the Internet. In order to evaluate the Internet’s effect on the culture of today, it is first important to define the composition of world today, in particular those that use the Internet. Upon thorough examination of the world today, one will come to a striking realization: American culture has infiltrated even the most remote areas of the world and created a global monoculture. American culture can be best defined as a pure lack of culture; it assimilates any other cultures it encounters and makes it secular. This fact makes it ideal to be the global monoculture. Furthermore, this dominance has led to an end of cultural diversity. The Internet, like television and film, is merely another vessel for the spread of Americanism. Rather quickly it becomes difficult to determine which medium directly affected particular changes in style, making it imposs... ...d> AOL Instant Messenger Interview. 23 Apr 2002. Etree.org | Main. Etree.org. 21 Apr 2002. < http://etree.org/faq_quick.html> Keniston, Kenneth. â€Å"Cultural Diversity or Global Monoculture.† Understanding the Impact of Global Networks on Local Social, Political and Cultural Values. Eds. Christoph Engel and Kenneth H. Keller. Munich: Nomos Verlagsgesellschaft Baden-Baden, 1999. 131-140. McDonald’s – Countries. McDonalds Corporation. 24 Apr 2002. MTV: Music Television. MTV Networks. 24 Apr 2002. Reuters | Breaking News from Around the Globe. Reuters. 22 Apr 2002. Stefik, Mark. The Internet Edge. Cambridge: MIT Press, 1999. Internet and Cultural and Historical Diversity of Style in Composition Internet and Cultural and Historical Diversity of Style in Composition The technological revolution of the late twentieth century has arguably caused some of the greatest changes in the global society. Few realize the full effects of the computer age. The Internet in particular has brought the corners of the world closer together. Even in the most remote areas of the globe, such as Katmandu, one can see an advertisement for e-mail (Stefik 235). One might begin to wonder what the social consequences of this pervasiveness are. The Internet brings many diverse groups of people together to participate in many aspects of life from trade to conversations. Some might wonder if these interactions might lead to an end of diversity. In chatrooms and instant messages, the push towards uniformity in style is undeniable. However, this change is far from limited to these small areas of the Internet. In order to evaluate the Internet’s effect on the culture of today, it is first important to define the composition of world today, in particular those that use the Internet. Upon thorough examination of the world today, one will come to a striking realization: American culture has infiltrated even the most remote areas of the world and created a global monoculture. American culture can be best defined as a pure lack of culture; it assimilates any other cultures it encounters and makes it secular. This fact makes it ideal to be the global monoculture. Furthermore, this dominance has led to an end of cultural diversity. The Internet, like television and film, is merely another vessel for the spread of Americanism. Rather quickly it becomes difficult to determine which medium directly affected particular changes in style, making it imposs... ...d> AOL Instant Messenger Interview. 23 Apr 2002. Etree.org | Main. Etree.org. 21 Apr 2002. < http://etree.org/faq_quick.html> Keniston, Kenneth. â€Å"Cultural Diversity or Global Monoculture.† Understanding the Impact of Global Networks on Local Social, Political and Cultural Values. Eds. Christoph Engel and Kenneth H. Keller. Munich: Nomos Verlagsgesellschaft Baden-Baden, 1999. 131-140. McDonald’s – Countries. McDonalds Corporation. 24 Apr 2002. MTV: Music Television. MTV Networks. 24 Apr 2002. Reuters | Breaking News from Around the Globe. Reuters. 22 Apr 2002. Stefik, Mark. The Internet Edge. Cambridge: MIT Press, 1999.

Airasia’s Logistic and Channel Management

As Airasia’s vision is to be the largest low cost airline in Asia, our proposal might be a useful tool for Airasia to achieve their vision. The goal of our proposal is to decrease the operational cost of Airasia to attain cost efficiencies and provided the public with a lowest cost so that â€Å"Now everyone can fly† with Airasia. Objective of this proposal is to develop e-Supply Chain Management to attain a much lower operation cost for Airasia in the coming year. In this proposal, we will discuss about; 1.Analyze of the factors contributing to enable e-SCM for Airasia, 2. Create an appropriate implementation plans to develop e-SCM, 3. Discuss the environmental factors that will affect the implementation, 4. Determine which department will e-SCM help the most, 5. Show the benefit of e-SCM to Airasia and stakeholders and 6. Suggestion for how to further improve the e-SCM. Overview of the company (Airasia, 2010) Now everyone can fly, this slogan held in every Malaysianâ €™s mind deeply. Airasia was an Asia’s leading airline with a dream of making flying possible for everyone.The vision of Airasia is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. The mission of Airasia included; †¢ To be the best company to work for whereby employees are treated as part of a big family †¢ Create a globally recognized ASEAN brand †¢ To attain the lowest cost so that everyone can fly with Airasia †¢ Maintain the highest quality product embracing technology to reduce coast and enhance service levels There are 6 main values that Airasia focused in to attain the lowest cost.The strategies used were; ? Safety first o Partnering with GE Engine Services the world’s most renowned maintenance providers and complying with the world airline operations. o GE Engine Services began servicing jet aircraft engines over 50 years ago. o Provide large or small jet engines for commercial or military aircraft as well as engines for marine and industrial applications (Breaking Travel News, 2002). ? Hight Aircraft Utilisation o Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity. Low Fare, No Frills o Providing guests with the choice of customizing services without compromising on quality and services.  Example services provided food ; beverage, merchandise, excite, baggage supersize, pick a seat, premium service or corporate booking. ? Streamline Operations o Making sure the process are as simple as possible. o Example online ticket booking. ? Lean Distribution System o Offering a wide and innovative range of distribution channels to make booking and traveling easier. Strategy of distribution like call centre, sales office ; airport sales counter, authorized travel agents, mobile booking or online. ? Point to Point Network o Applying the point-to-point network keeps ope ration simple and cost low Analyze Airasia’s Annual Report According to Airasia’s Five-Year Financial Highlights from 2006 until 2009, Airasia’s revenue is increasing steadily. Unfortunately, in year 2008 is having loss around RM497 million. This is because their operating expenses (-RM3,207 million) had exceeded their revenue (RM2,955 million).From the report, year 2008 Airasia had huge amount of air craft fuel expenses (-RM1,390 million) and derivatives (-RM679 million) on operational cost compare with years 2009 –RM928 million and RM22 million. Due to the fuel expenses and derivatives, it causes Airasia making loss in year 2008 (Airasia Berhad, 2010). From the balance sheet, we can know that net current asset of year 2008 and year 2009 was increasing from RM163 million to RM511 million. It is because of non-current assets and current assets increased and current liabilities decreased.On non-current liabilities, borrowings of RM6,068 million in year 200 8 and RM7,068 million in year 2009 (Airasia Berhad, 2010). |Key Ratios (YE 31 Dec) |2008 |2009 | |Revenue growth (%) |n/a |8. 4 | |EBITDA growth (%) |n/a |86. | |Pretax margins (%) |(15. 3) |16. 8 | |Net profit margins (%) |(15. 4) |16. 3 | |Interest cover (x) |1. 6 |2. 1 | |Effective tax rate (%) |n/a |3. | |Net dividend payout (%) |n/a |0. 0 | |Debtors turnover (days) |91 |88 | |Stock turnover (days) |4 |3 | |Creditors turnover (days) |149 |127 | Adapted]From: Chew. B, 2010. Comparing with Malaysia Airlines, Malaysia Airlines have more revenue compare with Airasia but their profit after tax are around the same figure, which are RM493 million in year 2009, RM245 million in year 2008, RM853 million in year 2007, RM133 million loss in year 2006 and RM1,251 million lose in year 2005. Although Airasia revenue lower than Malaysia Airlines around RM8,442 million but Airasia can gain the profit like Malaysia Airlines. In conclusion, the strategies used by Airasia are very successful (Mala ysia Airlines, 2010).Compare Airasia with Malaysia airlines |2009 |Airasia |Malaysia Airlines |Differences in % | |Revenue |RM3,133 million |RM11,574 million |269. 42% | |Net profit after tax |RM506 million |RM493 million |-2. 57% | |Passengers carried |14,253 million |6,549 million |-54. 5% | |Fuel Expenses |RM927 million |RM3,497 million |277. 24% | |Net Current Asset |RM511 million |RM3,023 million |491. 59% | Balance Sheet Ratio for year 2009 |Ratio |Formula |Airasia |Malaysia Airlines | |Current |CA/CL |1. |0. 86 | |Quick |(Cash+AR)/CL |0. 86 |0. 74 | |Net Margin |NPAT/Sales |16. 2 |0. 04 | |Operating Margin |Operating profit/Sales |0. 15 |-0. 06 | |Return On Assets |NPAT/T. Assets |0. 04 |0. 6 | |Return On Investment |NPAT/Net Worth |0. 19 |0. 66 | The factors contributing to e- enable SCM in Airasia The invention of internet has greatly influence the traditional supply chain management in the world. Many company realize the benefits of apply IT into their supply chain managem ent. Internet has provided a great opportunity for company to share and access information faster and increase the productivity and efficiency of the supply chain performance.Other than that, e-enabled SCM lead to deduct the cost and add extra value for the company. Those enabling software like CRM, ERP and EDI which can help in make improvement on the integration with its buyers, sellers, suppliers and partners. Rapid changing of technology forcing the companies must plan to change their business strategy in order to understand consumer behavior and fulfill their needs. Due to the inefficiencies of the traditional supply chain management, many company decided to acquiring e-SCM are aim to better manage their supply chain flow to ensure it is operating smoothly.E-SCM is taking advantage in coordinate the cooperation with suppliers. E-commerce allow the seller promote and sell their products and services through the internet. Some of the buyers today prefer to search, buy, compare or book the products and services on the internet. Since the consumer behavior has changed, all of the companies are forcing to change their supply chain processes to adopt the new channel to meet the customer expectations. Thus, the supply chain needs to be different with the traditional channel.Airasia can provide customers booking flight ticket via internet (Gimenez et al. , 2003). Information sharing is a crucial part in supply chain management. Traditional supply chain management provided limited information flow among the employees, customers or the suppliers. That is higher cost and time consuming to get the information and it will cause the company can’t make a good decision. Therefore, internet provided a chance for company to share and access the real time information among its partners to ensure effective.Extranet can build a network to link the company and the partners together and granted to share and access information faster. Therefore, company can easily get the urgent information instantly in low cost. It can make a big improvement in enhancing the integration company with its suppliers. Other than that, an intranet can send and accept the documents through electronic media among the firms. In addition, internet is a high speed medium where can reach global. Internet can help the Company connect with their foreign partners in a minute for business information, discussion and proceed to procurement decision.It can know as e-procurement, example, Airasia can order the air bus spare part via internet (Gimenez et al. , 2003). Knowledge sharing, in the database management is not only offer precious information, there are also including planning, analyze the result and transfer and transform into meaningful information and share with business partners . Company can get the data with just a few clicks and help them to make a better decision for their business. That is providing big advantages to the company where is cost saving and improve the e fficiency of their business decision.Example, Airasia can collect their sales data and analyze it into meaningful information in order to respond to customer needs and demands and react quickly to the market. It can also use to forecast the company sales, so, the company can make decision to improve their sales (Gimenez et al. , 2003). One of the factors e-enabled supply chain management is it can design an effective supply chain to strive for effective collaboration and integration with suppliers and customers, increase the competitive advantages in the intense competition environment, improve the operational process, and gain a long-term benefit.Even though internet is an inexpensive and faster way to obtain the useful information to assist the company to improve the supply chain management, company has to design a good supply chain structure to make the supply chain flow more effective. The better of the supply chain design, the more benefits company can gain from it. Intense com petition today has forcing the company to do better always in order to survive in the market. Internet has offering the company a chance to design a better supply chain to enhance its supply chain performance by adding new functions to achieve the company objectives (Gimenez et al. 2003). Implementation plans to strategize an e-SCM In competitive environment today, internet technology provided strong tools to strengthen the company’s electronic supply chain management. If the company can carry out an appropriate implement planning, it would lead to obtain a competitive edge. A poor planning may cause supply chain produce the poor result like low quality, poor services and higher cost. Initially, the company must clarify the supply chain goals to indentify which goals are going to set to get best effect in the business.Competitive level, distribution, production, financial and customers needs need to be concern to assure the new supply chain able to achieve company goals and f ulfill customers’ need. Outsourcing can be more suitable because operating a new supply chain is costly. After that, conduct a supply chain readiness audit to analyze the business. To understand the existing company core and capabilities priority. How the company is going to respond with high demand, global reach? It such as an evaluation of business before a new supply chain is implementing.Next step is developing a business case, the top management should develop a business case that understands electronic supply chain can increase the performances of business and it would improve the customer satisfaction, supplier integration and cost effectiveness. To make a better business case can help in achieve company’s mission and objectives. Fourth step is establishing a supply chain coordination unit. Establish a skillful e-SCM team to implement and coordinate the supply chain.The team is to make sure the supply chain is operating under a smoothness condition, reduce the c ost, facilitate business performance and increase customer satisfaction. Training has to give out to improve the SCM team skill, knowledge and leadership (Kalakota et al, 2001). Next, begin supplier integration. Business partners are the important part in the supply chain to help the company to achieve their new business projects or objectives. Electronic supply chain will be inefficient if without any supplier support.Develop a performance score card to evaluate the performance of new supply chain. Reengineering might need when there have problems occur or something is going wrong. Penalties and performance reward may place into the measurement as incentives to drive e-SCM efficiency. The following step is always educate, educate, educate the members who are involve in the supply chain management by provide training, education, mentoring to the members to get the newest knowledge and information to perform well. At the final step, company has to learn to manage failure.Not every sy stem will always implementing smoothly, failure will lead into inefficiencies and influence the company daily operations. Thus, company must able to cope with the failure, understand the problem and learn from the failure and make improvement on it to prevent the problems occur again (Kalakota et al, 2001). Airasia is using Low Cost Carrier (LCC) business strategy to operate their business and transform supply chain management to electronic. Airsia is going to adopt several systems to support the e-SCM to operate smoothly.All of the systems are operating to achieve the business goals by cost effective of the operation (ERP and CRS) and maximize the revenue (YMS). Airasia attempts to integrate information technology with current supply chain management to carry out some planning and strategy that is implementing effectively to support and develop their business to coordinate their daily operation, integration and communication (Kho, 2005 and Wong, 2009). Advanced Planning and Schedul ing (APS) is introduced to improve the internal operational process and achieving low cost business strategy.In airline industry, complex network, huge daily operation and a lots of external factor that will influence the operational performance like bad weather. In order to be successfully implementing a good supply chain, Airasia can use APS to become a core of their supply chain to deal with the customer and supplier requirements. A series of effective functions will provide by APS to support Airasia in their daily operational activities. There are supplier portals, it will provide some useful information for Airasia to help them avoid from any system error such as order processing.APS also assist in inventory planning and maintenance management. APS is ability to integrate Airasia, its maintenance supplier, GE aviation, and other suppliers to manage the inventory such as spare part to check resource availability and place order priority to prevent out of maintenance stock and se t a maintenance schedule to ensure the aircraft is in a safety condition all the time. Route profitability analysis is conducting to set and plan an efficient route in order to save cost and increase revenue (Kho, 2005 and Wong, 2009).Computer Reservation System (CRS) is an integrated web-based inventory and reservation system including call center, airport departure control function, internet and others. Airasia is going to use e-commerce to facilitate the online reservation and purchase e-ticket process. Intermediary had eliminated in this process. Airasia will offer 24 hours per day and 7 days a week for real time transaction that enable local and global customers to book the ticket anytime. The system software will provide data in online booking and categorize stored, update automatically and help in scheduling flight activities.This is also cost effective by less depend on human resource for data entry. Therefore, Airasia can fully utilize the available of vast booking informat ion where bring customers to the website to minimize the unsold seat and maximize their sales. The comprehensive information is available by the supply chain system on the internet for customer to view, search and compare with others companies before they decide to purchase in terms of service, price or flight time.CRS has provided convenient for the company to maximize their sales to meet customers’ needs (Kho et al, 2005 and Wong, 2009). Beside that, Airasia had decided to acquire a Wireless Delivery System (WDS) to provide convenient to the customer so they able to book ticket through their mobile phone while increasing Airasia sales (Kho et al, 2005 and Wong, 2009). ERP is application software integrated with its company system that helps the company to manage the operational activities effectively and efficiency.Airasia can implement ERP system which is a system that will focus on company daily operations and help in save operational cost, maintain integrity, speed up re porting and increase efficiency of the operational performance and better manage its electronic supply chain (Kho et al, 2005 and Wong, 2009). Yield Revenue System (YMS) used to aid in understand, react and anticipated the buyer behavior to enhance the company revenue. The system can effectively result in optimize the Airasia’s flight ticket price and maximize the company expected revenue. Example, seat price is available by different level in the different time.A ticket booking at a later time may be charge a higher price than an earlier booking. Other than that, the system will help the company adjust the ticket price when there have high demand in that destination. YMS is obtaining advantages in charge a lower price to maximize the revenue and adjust the price into higher price when the peak time through the demand forecast. In this case, Airasia can fully understand their consumer behavior and implementing the effective strategy to achieve their revenue objectives (Kho et al, 2005 and Wong, 2009). ECRM is a system software use to build a long term relationship with the customers.Many companies are plan to cut customer service cost while improve customer satisfaction. ECRM is providing extra advantages compare with offline CRM. Airasia will use ECRM to manage the complaints from the customers through the call center and solve the customer problem and question by FAQs with further customer service support line on the Airasia homepage. Besides that, ECRM also provide convenience for customer to check in through the internet and mobile phone. ECRM can help the Airasia indentify the frequent customer and reward them through reward program like frequently flyer program.Email notification may be send to the customers to inform them about the promotion information (Wong, 2009). Environmental factors that may affect the implementation of e-SCM in AirAsia External factors Sociological Social environment includes the cultures, customs, mores, values and demogr aphic characteristic of the society in which an organization functions. Social processes also determine the goods and services, as well as the standards of business conduct, that a society is likely to value and accept. (Smith, 2010) In Malaysia, most of the population is educated and 65. % of Malaysians use internet (Internet World Statistic, 2010). This eases the process of implement e-SCM. When suppliers, customers and employees of Airasia are educated and able to operate a computer, it will be very easy for them to understand the concept of e-SCM, accept and use it. Therefore, the learning cost of Airasia’s e-SCM can be lower down. However, Airasia’s supplier have different values in implementing e-SCM. They may refuse to share actual data with other companies due to lack of trust (Scalet, 2001). This caused a barrier while implementing e-SCM.Political The political environment reflects the relationship between business and government, usually in the form of govern ment regulation of business (Smith, 2010). Political factors such as labour laws, tax, trade policy, and political stability defines what Airasia can and cannot do while implementing e-SCM. During year 2009, the Prime Minister, Abdullah Badawi was set to step down in March 2009. This caused political uncertainty. This issue may lead to difficulties in setting rules or changing any structure in Airasia in order to implement e-SCM.Besides, Airasia also operate in other countries, many laws will be different compare to Malaysia. So Airasia will face another issue while implement e-SCM. Economic Economic environment refers to relevant conditions that exist in the economic system in which a company operates. Those factors in economic environment are interest rates, exchange rate, economic growth, inflation rate and others (Smith, 2010). For example, the rising of oil and arousal of low-cost competitors like Firefly will affect Airasia’s operating cost.They will influence the profi ts and availability of funds and cause implication on implementation of e-SCM (Yahoo! Answer, 2010). When Airasia is lack of fund, there will also lack of employees training cost on e-SCM and implementation cost. A Thai individual holds 1%, Airasia holds 49% and Shin Corporation hold 50% of Thai Airasia. Shin Corporation was owned by previous Thailand prime minister and it has strong financial strength to support Airasia to implement technology such as e-SCM (International Transport Workers' Federation, 2007). TechnologicalTechnological environment includes human knowledge, work methods, physical equipment, electronics and telecommunication and various processing systems which used to perform business activities. (Wong, 2009) Technology nowadays helps a lot in e-SCM. The main technology that affects implementation of e-SCM is Internet. It is serving as a medium for information access, transmission and sharing among suppliers, Airasia and its customers. Apart from that, with the aids of other technologies like intranet, extranet, e-mail, online conferencing, and others, all the supply chain partners ofAirasia can easily communicate and collaborate. Speed of information flow faster through Airasia to its customers or supplier. The other technology platform is Enterprise Resource Planning System (ERP) and Electronic Data Interchange (EDI). These technologies have stimulated implementation of e-SCM. Internal factors Human Resource When Airasia implement e-SCM strategy, every process, goal or system must be carry out by employees. Thus Airasia need to provide training to its employee, development, restructure and compensate in order to support e-SCM process. However, some employees may resist to change.Airasia must be award or compensate them so that implementation goes smoothly (Lancaster, 2006). Financial Resource Financial is critical factors that affect e-SCM. Without enough funds and capital, e-SCM cannot be implementing because e-SCM needs huge fund to carry out. Although Airasia is suffering loss during year 2009, Airasia can raise its fund to implement e-SCM by selling its share or capital restructure (Whitley, 2009). Physical Resource The infrastructure needed to be carry out e-SCM are corporate portals, workflow system and tools, EDI, intranet, extranet and others groupware tools.Airasia should gets all infrastructure ready to implement e-SCM. Organizational structure A flattened organization structure can easier to accept, adapt and implement new technologies or strategies (Pearlson, 2006). However, board of directors of AirAsia is too narrow, decision making will be too shallow (Onwutalobi, 2008). When implement e-SCM, decision making need to be fast, effective and efficient. Area that e-SCM help most in Airasia E-SCM helps Airasia a lot in this airline competitive industry and one of the ost significant advantages are reduced manifest preparation time, reduced paperwork handling time, reduced time in communicating with up- and do wn-stream intermodal partners and reduced load transference times between intermodal partners One of the significant e-SCM for an aviation company is the Computer Reservation System (CRS). Online sales through this system captured more than 50 percent of Airasia’s revenue (Corporate website, 2005). The system can also detect the frequent flyers and rewards them accordingly to create higher customer retention rate and lead to a better stage of relationship marketing with the customers.The Customer Relationship Management (CRM) process provides the structure for how relationship with the customer is develop and maintained (Croxton et al. , 2001). CRM can be a system linked together with the CRS in order to obtain the customer description and reservation description to provide them with full range of customer service including the FAQ questions in it. Besides that, Distributed Database System (DDS) is also a core element in this successful Airasia in the airline industry. If Air asia tend to expand to a wider range of market share, a geographically dispersed database can be used to plan its flight schedule carefully.Another element is that Wireless Delivery System (WDS) for the ease of their customers to browse company website details and place their reservation using their mobile phone. Airasia practices online booking if the customers tend to save money for lower price when they purchase their ticket online. The complexity of managing the flexible price can be carrying out using Yield Revenue System (YRS). Airasia can price accordingly by referring to the demand of the flight and pick the best price for Airasia’s yield revenue.Demand driven resource planning and employee scheduling is crucial to the success of all aviation service providers and Advanced Planning and Scheduling (APS) can help Airasia in the dynamic airline environment. Crew scheduling, fleet management, gate and check-in desk planning and the ground crew planning is a crucial part f or the company to overcome the increasing operating costs. Benefits of e-SCM to AirAsia, suppliers, and consumers The common model of e-commerce supply chain system transaction view is shown as below; company, suppliers and consumers are all linked throughout the whole transaction.So, as Airasia applies e-SCM, besides benefit to Airasia, it also benefits to suppliers and consumers (Hultkrantz et al. , 2001). [pic] Company Airasia can use the computer network to operate its businesses as one of the e-SCM strategies. Airasia’s can introduce booking air ticket through the online website which is assisted Air Asia transformed towards a more well-established communication media which is available 24/7. As the forecast, there will about 40% total revenue can be gain via the Internet transactions.It is because of Airasia can take the advantage of B2B marketplaces to forecast the demand for their services and, using differentiation pricing strategy to attract more customers and gain more market share by implementing the Yield Revenue System (YMS). In addition, the e-CRM in e-SCM allows Airasia to provide personalized service and one-to-one relationships between merchants and consumers. The ERP system had speed up reporting and increase efficiency of the operational performance which will directly increase the satisfaction of customers towards the services quality provided by Airasia.At the end, Airasia can enhancing relationship with both existing and potential customers and also the suppliers since the communication became a straightforward task. Besides that, Airasia can cost saving through the Advanced Planning and Scheduling (APS) which improved the internal operational process and achieving low cost business strategy. The company can also saves on the cost to operating and managing the bricks and mortar outlets and able to reach national markets without any efforts on developing a physical distribution network.Then, Airasia can reduce the cost of sales com mission of the middleman, which is the travel agent. So, as a conclusion, if Airasia adopted e-SCM, the company can streamline and restructure the services provided to its customers, developing new markets, and thus creating innovative business opportunities to its customers and suppliers. Suppliers [pic] Due to the supplier’s view of e-commerce supply chain, they concern on the process of buy and fulfillment, ship and logistics and fleet management (Hultkrantz et al. , 2001).The suppliers of Airasia can strengthen their forecasting ability, meet and exceed Airasia’s demands by offering the right promotion of products and services at the right time, as well as align their production schedules based on their manufacturing capacity and inventory management is improved because of the efficient information exchange, inventory visibility and transactions through the EDI system. So, the supplier can minimize ordering, handling and other costs and avoid from the bull-whip eff ect which may cause them profit loss from the surplus of the stocks or failed to gain more profit because of the shortage of stocks.In addition, the supplier can increase its reputation by meeting the needs and demands from the customers. Consumers The customer’s view point towards the e-SCM can be represented simply, as the figure below (Hultkrantz et al. , 2001). [pic] The e-SCM delivers value across Airasia customers’ supply chain allow customers make quicker and better decisions because the information about inventory visibility and transactions.Airasia customers can compare the pricing and the quality of services provided by Airasia and the others competitors on Internet. Besides that, the e-SCM automating the e-procurement function, simplified purchasing processes which benefits Airasia in lower their transaction costs and overhead. Since the expenses or costs of Airasia reduced, they may able to lower down the pricing but maintaining the same quality of services , which is also considered as benefit to customers. Customers get the same quality of services but with a lower pay.Through Computer Reservation System (CRS), Airasia can launch the ticketless system which the customer of Airasia has the opportunity in doing the booking and purchasing process at anytime, anywhere as customer preferences. Once the customer booking completed, Airasia will provide customer with a program which include customer booking number, payment and travel details. So, the ordering and settlement process had simplified and more convenient to customers during they check in by just mentioning the booking number and must present identification card (IC) or passport of customer for identification purposes.Recommendation and improvement on e-SCM The constantly changing external environments which faced by the organization or company nowadays cause the Airasia have to always ensure that its own internal resources and capabilities are sufficient enough to meet or exceed the needs of the external environment. So, the e-SCM system that Airasia executed need to always keep up-to-date to meet the needs of the external environments. Besides that, in order to survive in the air flight services industry, Airasia also need to always undertake an analysis about their external and internal environment.The e-SCM system plays an important role in this process because the visible of information about the supplier side and customers’ side is useful in the analysis. So, e-SCM system needs to be improved by reducing the degree of error happened and increase the accuracy and reliability of the data flow within the supply chain flow. Since Airasia still receiving a lot complaint from customers on their service, such as the flight delays, or being charged for a lot of things and also customers is not allowed to change flight or get any refund from Airasia if they couldn’t make it.So, Airasia can improve the e-SCM through the Balance Score Card (BSC) whi ch helps in the improvement of the internal and external communications, and monitor the organization performance based on financial perspective, internal business process perspective, learning and growth perspective and also customer perspective. So, by measuring the quality management and customer satisfaction index, Airasia could further improve the e-SCM based on the feedbacks from the customers and the measurement of the performance. On the other hand, Airasia can also further improve the e-SCM in the collaboration area.There are several unexpected events are converging. Therefore, company can increases the number of platforms, packages and more advanced technologies to do the filtering tasks which only permit meaningful collaboration from sharing data and information, to developing customer reward programs and joint forecasts.ReferencesThe Breaking News (2002), AirAsia ; GE Engine Services Sign Major Engine Maintenance Agreement Worth Over US$20 Million, Breaking Travel News. Available from: – http://www. breakingtravelnews. com/news/article/btn40003248  [Accessed 3 July 2010] Airasia (2010).

Rhetorical Analysis of the Childrens Era by Margaret Sanger

Rhetorical Analysis of â€Å"The Children’s Era† Today, the availability of birth control is taken for granted. There was a time, not long passed, during which the subject was illegal (â€Å"Margaret Sanger,† 2013, p.1). That did not stop the resilient leader of the birth control movement. Margaret Sanger was a nurse and women’s activist. While working as a nurse, Sanger treated many women who had suffered from unsafe abortions or tried to self-induce abortion (p.1). Seeing this devastation and noting that it was mainly low income women suffering from these problems, she was inspired to dedicate her life to educating women on family planning—even though the discussion of which was highly illegal at the time (p.1). She was often in trouble with†¦show more content†¦4). To prove this point she demonstrated the inefficiency of the children’s programs that were already in place. She used another metaphor to show the logical breakdown of efficiency in the system. Sanger (1925) went on to int erpret the children’s charities that were currently in effect as â€Å"the Grand Central Station of life,† with â€Å"trainloads and trainloads† of children being dumped off faster than anyone knew what to do with them (para. 4). This analogy is influential because everyone in New York, where the speech was delivered, was familiar with Grand Central Station and how it was a hectic, main hub. Relating the amount of children to the overwhelming atmosphere of the crowded station illustrated the difficulties and insufficiencies â€Å"the receiving committee† faced as they tried to care for the massive amount of abandoned children (Sanger, 1925, para. 4). Sanger proceeded to emphasize her points using both emotion and logic. She used alliteration and powerful word choice to invoke emotion about parentless children, listing out that the children were â€Å"unwelcome, unwanted, unprepared for, [and] unknown† (Sanger, 1925, para 4). These are very strong words to use to describe children. No one wants to think of children in these ways because it is sad. Further explaining the ineffective system, she structured her logicalShow MoreRelatedMaking A Change : Margaret Sanger1713 Words   |  7 PagesMaking a Change: Margaret Sanger’s 1925 Speech Margaret Sanger’s, The Children’s Era, exudes knowledge on how contraceptives and birth-control will create a better world for the children. This paper conducts a Neo-Aristotelian analysis of Margaret Sanger’s 1925 speech. It contributes to rhetorical theory by advancing knowledge of how rhetors create a consensus on the use of birth-control and contraceptives. The paper proceeds first by establishing the context of the speech, which will include theRead MoreRhetorical Analysis Of Margaret H. Sanger s The Children s Era992 Words   |  4 PagesA Rhetorical Analysis of Margaret H. Sanger’s â€Å"The Children’s Era† Speech â€Å"Before you can cultivate a garden, you must know something about gardening.† This quote is from Margaret Sanger’s â€Å"The Children’s Era† speech given in 1925. Sanger believed that nurturing children is an art and has to be done properly in order for the children to be successful. In this illuminating speech, Margaret Sanger illustrated the lack of birth control options and overpopulation of unwanted children in order to persuade